About Sharon


The election for our 2011-2013 Executive Board has been put on hold while the association restructures. Please  find a detailed description of  Board of Director positions below. To obtain a Candidate Application form please email us at  events@cabj.ca

Board Positions Open For Re-Election:

PRESIDENT – Chief executive officer of the organization and chairperson of the Executive Committee, Board of Directors and membership meetings. Responsible for leading and developing sponsorship and partnership opportunities to support the needs of the association.

IMMEDIATE PAST PRESIDENT – The last serving president of the CABJ will serve as resource and support to newly elected president to a maximum of two years. This is a non-elected position.

VICE PRESIDENT/PRINT and VICE PRESIDENT/BROADCAST – (Two Separate Positions) Deputy executive officers of the organization and, at the direction of the President, chairpersons of the Executive Board, Board of Director and membership meeting in the President’s absence. Serve as liaison between the Board and the respective print and broadcast members. Work with the Board in such manner as the President shall direct and perform such other duties as outlined in the Board Operating Procedures Manual.

VICE PRESIDENT PUBLIC RELATIONS – Provides direction and leadership to the Public Relations caucus/members. Coordinate events and initiatives which support the needs of public relations professionals. Develop initiatives to increase and maintain membership. Develop partnerships with corporations and related associations to raise the profile of the CABJ. Act as the spokeperson on behalf of the association along with the President include media relations and creating a team responsible for advocacy of issues relating to Canadian Black journalists/media professionals and the industry overall. Develop and support initiatives for outreach of PR professionals across Canada.

VICE PRESIDENT NEW MEDIA – Provides direction and leadership to the New Media caucus/members. Coordinate events and initiatives which support to the needs of new media professionals. Develop initiative to increase and maintain membership. Develop partnerships with corporations and related associations as it relates to new media. Serve as the principal for updating CABJ website and social media properties with members from caucus. Develop and support initiatives for outreach of PR professionals across Canada.

SECRETARY – Chief record keeper to the organization. Works with the Board in such manner as the President shall direct and performs other duties as outlined.

TREASURER – Chief financial officer of the organization. Works with the Board in such manner as the President shall direct and performs such other duties as outlined. Maintains accurate monthly statements of the association’s financial status.

STUDENT REPRESENTATIVE – Serves as liaison between the Board and the student members of CABJ. Works with the Board in such manner as the President shall direct and performs such other duties as outlined.

Individual Board Member Responsibilities:

  • Board positions are a two year commitment. Except for President, which includes up to two additional
    years on the board as Immediate Past President
  • Attend monthly board meetings scheduled on the second Tuesday of the month.
  • Attendance may also be required at CABJ conferences, committee/task force meetings and functions,
    such as special events.
  • Provide written report of goals and achievements to the board of directors before quarterly meetings.
  • Be informed about the organization’s mission, services, policies, and programs.
  • Review agenda and supporting materials prior to board and committee meetings.
  • Serve on committees or task forces and offer to take on special assignments.
  • Board members should be comfortable with fundraising.
  • Inform others about the organization.
  • Suggest possible nominees to the board who can make significant contributions to the work of the
    board and the organization.
  • Keep up-to-date on developments in the organization’s field.
  • Assist the board in carrying out its fiduciary responsibilities, such as reviewing the organization’s
    annual financial statements.
  • Other duties as assigned to support the goals of the organization

Join CABJ.ca Membership Today!

LinkedIn Tailor Made for Communicators

CABJ - Sharon McMillan on LinkedInLinkedIn is fast becoming one of the most powerful and useful tools for journalists and communicators.  Traditionally known as the place for credible networking with potential employers/clients in today's frenetic social networking environment, LinkedIn is in fact much more than an employment aid.

With its massive database of professionals and thought leaders in various fields, LinkedIn is also an ideal place for journalists and communicators to conduct research, identify subject experts and develop leads for stories.

In fact, LinkedIn offers an assortment of tools and resources to help you connect in ways that are often far more targetted and effective than other social networking sites.

I recently asked some LinkedIn users to share with me their strategies for harnessing the power of LinkedIn and they offered the following tips:

Sharon, given the size of LinkedIn it can be a difficult process, so I’d suggest combining resources – check out people who’ve provided ‘best answers’ on LinkedIn (see Answers under the “More” tab on the home page) and also those with recommendations by industry field. I’d usually compare these to other searches – check them out on Google and Twitter etc and see what the general buzz is.

I also run some ‘Answers’ streams as RSS feeds and check them regularly, it’s a manual process but it’s a good way to see who is providing valuable advice here. It’s also worth remembering that LinkedIn has a powerful recruitment function, so it might be worth seeing who has recently viewed someone’s profile as well – are they attracting a lot of ‘movers and shakers’?

Matt Owen, Social Media Producer, eConsultancy.com

Sharon I’d suggest users try finding groups that address their sector / industry and look for people posting suitable material.

What I do, every time I see someone quoted elsewhere on the web, I look them up on LinkedIn.

Mike Aitken, LinkedIn for Sales Strategist, linkedsellers.wordpress.com

I first identified a list of thought leaders on Twitter and sought them out on LinkedIn after following them a while. The LinkedIn feature I find most useful for making prudent connections is Groups. My field, public relations, crosses many sectors, so I started a group for regional professionals in the sector I’ve targeted. In that group, I get to know people and they get to know me without the entanglement of a fast connection I might repent at leisure.

Diane Wolfe, Public Relations Director, linkedin.com/in/dianewolfe

If you're a reporter using these kinds of strategies in your research mix could save time while expanding your reach--two great benefits in today's 24-hour news environments.

For those working in public relations, using some of these LinkedIn strategies is a great way to conduct background research on issues, strategies and techniques to enhance your client's/company's communications or crisis management projects.

If all you've done is set up your profile on LinkedIn now's a good time to explore other features offered through this free network.  Use some of the strategies suggested above to keep abreast of the issues in your beat/area of expertise and to connect with others who may offer unanticipated but needed insight and resources.

Sharon McMillan is a public relations manager and former CABJ Board member.


This is the first of a series of podcasts featuring present and past CABJ members.

Angela Lawrence is the Founding President of the CABJ.

During our interview, Angela discusses various subjects including how CABJ started, how she started her career in journalism, how the media industry has changed since the start of the CABJ and CABJ's future. She also provides some words of advise for Blacks who are interested and who are currently involved in the media.


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